TravelLiveSEO

Intercity Bus

Intercity Bus moves travellers between Ontario cities and Pearson Airport. We built route and local SEO around how people search for tickets, then aligned pages with the booking funnel.

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Status: Live
Category: SEO
Focus: Route SEOLocal SEOBooking Funnel

01 / Challenge

Challenge

Travellers search by route, city, and airport — not brand. Thin marketing pages were missing those intents and leaking demand to competitors.

02 / Solution

Solution

We created route-focused SEO pages, strengthened local signals, and connected organic entry points to a clearer booking path for London, Toronto, and Pearson journeys.

Outcomes

What this engagement delivered

01
Route pages matched to real ticket search behaviour
02
Local SEO covering key Ontario corridors
03
Organic traffic wired into the booking funnel